community spirit and social responsibility of the company's
leader, José Carlos Grossi, has
always been present. Even before having his venture recognized
as sustainably managed, he helped to found and was part
of some of the entities in the town of Patrocínio:
he founded Creche Recanto Feliz (Happy Nook Nursery)
with his wife, attended by about 1,200 children,
was a founding member of APAC (Association for
Protection and Assistance of the Convicted) in
Patrocínio; chaired FUNCECP
(Educational and Cultural Community Foundation of Patrocínio)
for two terms; was the supplier of Patrocínio’s
Santa Casa Hospital from 1989 to 1995; was founder
ACARPA (Coffee Growers Association for the Patrocínio
In a country with immense inequalities and contradictions,
education presents itself as a factor of hope and transformation
for society, not only allowing access to knowledge and
participation, but paving the way for the individual to
build their consciousness as citizens. Concerned about
this, José Carlos Grossi sought to develop endeavors
that could contribute to human growth, particularly of
people involved in the work at coffee plantations, its
employees and their families. Finding ideas and partnerships
that could assist in the development of human beings became
part of the rural venture’s mission.
In this search there was the development of the
Empresa Amiga da Criança (Child-Friendly Company)
program, through ABRINQ. The Group has
been working on this project for more than 10 years, contributing
funds to assist in activities on behalf of children. This
project was the embryo for others that have been undertaken
over time, including the Empresa Amiga da Escola
The Child-Friendly Company project is
an initiative to mobilize various social strata in Patrocínio
and strengthen business and community involvement in school
improvement efforts, directly benefiting its students.
This project was conceived in 2006 by teaching staff working
in José Carlos Grossi’s
business ventures. Since then, the project is being implemented
in the CAIC - Maria Isabel Queiroz Alves Municipal
School, a school in which the children of various
employees of São José farm
study, a farm belonging to José Carlos
Grossi’s rural venture.
Within the activities of this project, we have: THE
ART OF READING AND WRITING, CHRISTMAS WITH ART,
and the most relevant of this, the CLASS SPOTLIGHT
project. The latter consists in ensuring that students
adopt attitudes of respect for others, order in the classroom
and at school, so that everyone can benefit from pleasant
social interaction and effective learning. This causes
them to seek solidarity, cooperation, democracy and especially
make use of dialogue on a daily basis as a way to clear
up conflicts and to build a positive image of themselves.
As a result of the project strategy, the teaching body
of the school started to observe the pursuit for full
performance of the proposed tasks by the students, aiming
to be the student of a spotlighted class. The spotlighted
student receives prizes as an incentive, offered by companies
participating in the project. At its inception, it was
a project that counted solely on the support of José
Carlos Grossi. Over time and with the great results
accrued, other companies have joined the project, providing
the idea with robustness and longevity.
There is also SOLIDARITY PROJECT FOR YOUTH AND
ADULT LITERACY, which is implemented on the União
Farm, owned by José Carlos Grossi.
This project consists in serving employees who had not
developed literacy at school, and who now seek to learn
or improve their reading skills.
Teaching practice is used in teacher/staff/students/environment
integration, contributing to the acquisition of reading
knowledge and also that of life experiences, by exchanging
experiences and the baggage that they carry. Beyond literacy
and reading, guidance on environmental education, citizenship
and human respect are also transmitted to participants.
The idea is to give the employee not only material conditions
of life, but also provide them the awareness of being
integrated and politicized individuals in the fields of
environmental, professional and humanitarian education,
capable of knowing their rights and obligations, to effectively
become true citizens.
Children of employees of the União Farm studying
in regular schools in the Boa Vista Rural Community
also have pedagogical support this project. The “escolinha”
(small school) on the Farm, as the children affectionately
call it, assists children in performing the tasks proposed
by regular school through a pedagogically skilled worker.
Apart from this schooling assistance, children receive
notions of hygiene, human relations, environmental conservation
and health, among other topics. The little school on the
farm has its own library, computers and entertainment
area. Children have direct contact with nature through
tree planting projects, selective collection (which turns
the material collected into toys made by the students
themselves), among other activities.
Furthermore, in the evening adult literacy classes are
offered. More than 200 people from child to adults have
already participated in these classes.