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The history of the involvement of José Carlos Grossi’s family in coffee growing goes back more than a century and three generations, a period during which, in 1879, grandfather Antônio Grossi migrated from Italy to Brazil to work in the coffee plantations of the State of São Paulo and later, in 1950, the acquisition of a piece of property in northern Paraná by father Matheus Grossi, which gave rise to the dream of becoming a coffee grower.

This family tradition, passed on from generation to generation, lead José Carlos Grossi – after graduating from USP/ESALQ as an Agricultural Engineer - to start up his first coffee plantation. It was the beginning of the Grossi Group.



The locale chosen by José Carlos Grossi to implement his first coffee plantation was the Cerrado Mineiro region, in the municipality of Patrocínio.

In 1972, coffee growing was still incipient in the Cerrado Mineiro region. At that time, the techniques in use today were completely unknown. It’s worth noting that EMBRAPA, respected on the nation level, was created in 1973; EPAMIG, the research institution for the state of Minas Gerais, only emerged in 1974; and only the IAC (the Agricultural Institute of Campinas) had good working knowledge of coffee growing, but not about that of the cerrado /savanna.

Maintaining the productivity of this plantation was as difficult as starting up a coffee plantation in unknown soil. Pioneerism needs to have longevity, precisely to compensate for the hardships incurred in the beginning of the venture. José Carlos Grossi knows this well, because forty years have already passed since his arrival and a lot has changed.



Throughout the 1970’s and 1980’s, the Grossi Group consolidated itself. Since 1978, with the diversification of agricultural crops and the growth of technical knowledge, there was an increase in the productivity and the solidification of the business.

For José Carlos Grossi, “the consolidation of the venture took place with a paradigm shift, that is, that coffee is only cultivated in highly fertile soils, and never in soils with low fertility. […] with a lot of work, perseverance and intelligence I was able to benefit from the climate and topography of the Cerrado Mineiro region.

The consolidation allowed the Grossi Group to attain an unparalleled position as a high quality coffee-producing group in the region. In 1991, the Grossi Group began to invest in the production of top quality coffee with a negotiation strategy in which much of the coffee produced was commercialized in a differential market.



Aiming to obtain consistent quality in coffee production, the Grossi Group adopted a verticalization strategy for its production activities, and today it possesses an absolute dominance over the quality and traceability control of the coffee produced.

In 1994, sensing the need to carry out an operation to obtain genetic material that would better adapt to the climatic conditions of the cerrado soil, the Grossi Group entered into a technical partnership with MAPA (the Brazilian Ministry of Agriculture, Livestock and Food Supply) and IAC (the Agricultural Institute of Campinas), launching its first experimental field, the Model Farm Campo Experimental: Pioneiros da Cafeicultura do Cerrado (Experimental Field: Pioneers of Cerrado Coffee Growing). This endeavor continues until today and was expanded to more of its own farms, with different altitudes, in the pursuit of new genetic material that will adapt to the conditions of the properties.

In 1999, the company Alto Cafezal Comércio, Importação e Exportação Ltda. was founded with the aim of adding value to the coffee produced by the group’s farms and to meet the increasing demand of the external market for coffee of high quality with defined origins.

In 2008, Alto Paranaíba Armazéns Gerais Ltda. was created, a company for the storage and preparation of processed coffee, for both the Grossi Group as well as other clients, producers and exporters of coffee, relying on skilled professionals and modern equipment for the reprocessing, standardization, combination, container stuffing and storage of coffee.

In 2012 the company Alto Paranaíba Transportes (Altolog) was started up, aiming on the internal logisitics of the Grossi Group as well as external logistics, in providing transportation services of the company’s products and those of third parties.

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