The history of the involvement of José
Carlos Grossi’s family in coffee growing
goes back more than a century and three generations,
a period during which, in 1879, grandfather Antônio
Grossi migrated from Italy to Brazil
to work in the coffee plantations of the
State of São Paulo and later, in 1950,
the acquisition of a piece of property in northern
Paraná by father Matheus Grossi,
which gave rise to the dream of becoming a coffee grower.
This family tradition, passed on from generation to
generation, lead José Carlos Grossi
– after graduating from USP/ESALQ as
an Agricultural Engineer - to start
up his first coffee plantation. It was the beginning
of the Grossi Group.
The locale chosen by José Carlos Grossi
to implement his first coffee plantation was the Cerrado
Mineiro region, in the municipality of
In 1972, coffee growing was still incipient in the Cerrado
Mineiro region. At that time, the techniques
in use today were completely unknown. It’s worth
noting that EMBRAPA, respected on the
nation level, was created in 1973; EPAMIG,
the research institution for the state of Minas
Gerais, only emerged in 1974; and only the
IAC (the Agricultural Institute of Campinas)
had good working knowledge of coffee growing, but not
about that of the cerrado /savanna.
Maintaining the productivity of this plantation was
as difficult as starting up a coffee plantation in unknown
soil. Pioneerism needs to have longevity, precisely
to compensate for the hardships incurred in the beginning
of the venture. José Carlos Grossi knows
this well, because forty years have already passed since
his arrival and a lot has changed.
Throughout the 1970’s and 1980’s, the Grossi
Group consolidated itself. Since 1978, with
the diversification of agricultural crops and the growth
of technical knowledge, there was an increase in the
productivity and the solidification of the business.
For José Carlos Grossi, “the
consolidation of the venture took place with a paradigm
shift, that is, that coffee is only cultivated in highly
fertile soils, and never in soils with low fertility.
[…] with a lot of work, perseverance and intelligence
I was able to benefit from the climate and topography
of the Cerrado Mineiro region.
The consolidation allowed the Grossi Group
to attain an unparalleled position as a high quality
coffee-producing group in the region. In 1991, the Grossi
Group began to invest in the production of
top quality coffee with a negotiation strategy in which
much of the coffee produced was commercialized in a
Aiming to obtain consistent quality in coffee production,
the Grossi Group adopted a verticalization
strategy for its production activities, and today it
possesses an absolute dominance over the quality and
traceability control of the coffee produced.
1994, sensing the need to carry out an operation to
obtain genetic material that would better adapt to the
climatic conditions of the cerrado soil, the Grossi
Group entered into a technical partnership
with MAPA (the Brazilian Ministry of Agriculture,
Livestock and Food Supply) and IAC
(the Agricultural Institute of Campinas), launching
its first experimental field, the Model Farm
Campo Experimental: Pioneiros da Cafeicultura do Cerrado
(Experimental Field: Pioneers of Cerrado Coffee Growing).
This endeavor continues until today and was expanded
to more of its own farms, with different altitudes,
in the pursuit of new genetic material that will adapt
to the conditions of the properties.
In 1999, the company Alto Cafezal Comércio,
Importação e Exportação
Ltda. was founded with the aim of adding value
to the coffee produced by the group’s farms and
to meet the increasing demand of the external market
for coffee of high quality with defined origins.
In 2008, Alto
Paranaíba Armazéns Gerais Ltda.
was created, a company for the storage and preparation
of processed coffee, for both the Grossi Group as well
as other clients, producers and exporters of coffee,
relying on skilled professionals and modern equipment
for the reprocessing, standardization, combination,
container stuffing and storage of coffee.
In 2012 the company Alto Paranaíba Transportes
(Altolog) was started up, aiming on the internal
logisitics of the Grossi Group as well
as external logistics, in providing transportation services
of the company’s products and those of third parties.